Business Cards, Letterhead, and Envelope

My company is Helping Hare and it's a Humane Society. It has a mix of sophisticated and playfulness. 

I chose these colors because they were cheerful and bold. The green I used to reference to the fact that bunnies eat green grass. Bunnies generally are perceived as being cute, fluffy, little animals, but they also always look sad which I didn't realize until the project. So using the bunny as the logo for a Humane Society is suppose to get the viewers' attention on how this innocent little creature is desperate for adoption and a new home. 

For the envelope I repeated the Bunny's ear to make a pattern for the inside of the envelope. For the front of the envelope, I kept it a simple white and placed the logo and address in the top left corner.

The front of the business card has the logo and business company name enlarged filling the whole card. The back of the business card has the second smaller logo, which was created by using the Bunny's ear, shrinking it and flipping it. Underneath the second logo is the company's information such as telephone number, address and employee's name. 

The letter head I used for my final project is the one above to the left. I places the line at the top under the logo and business name to draw the viewer's vision across the whole top of the page. I didn't allow the line to continue off the right side, but instead lead the line off the right side at the bottom of the letterhead. I originally didn't have this line in the letterhead and business card. I added this line to help the viewer's eye travel from the top of the letterhead to the bottom, so they would read the business's information. I used this line on the business card so the viewer would be intrigued to turn the card over to see what is on the other side.