5 different sized logos

I originally had the idea to place my logo onto a tote bag and a round keychain. I discarded the idea of the bag but kept the keychain idea, and just changed the keychain shape to a rectangle. When a person adopts a pet from a Humane Society they might get a keychain as a form of gratitude or a 'thank you'.

I tried a few different ways of designing the envelope. Above is my attempt at making the whole envelope purple and that ended up being too bold and ineffective. The inside of the envelope is the 'bunny ear' repeated to make a pattern. In this design the pattern does not go off the edge, and in the critique I was informed that it would be more affective if the pattern goes of the paper. So I changed that for the final envelope. The front of the envelope worked well being all white and having the logo in the upper left corner. In the critique I was told it had a sophisticated playfulness that was a good balance between the two.

The third image was to see if the logo could be affective at different sizes. 

Colored Bunny Logos

At first I struggled with finding a color scheme for my logo. I was trying to find a balance between nature and playful. So I started to use variations between greens, tans, browns, grays, dark purple and black. They all seemed natural but not playful enough. Some variations made the logo bold, which was good, while other variations the two colors were too brown that the boldness wasn't there anymore. I felt like the purple and green combination was striking to the eye. So I continued to experiment with more variations of those two colors.

Logos & Fonts

Morphology

Business Name - HelpingHare - Humane Society

Between HareCare and HelpingHare

They are catchy phrases. They have the word "Hare" in it which also means rabbit.
It's for a HumaneSociety so the helping and caring show the meaning of the organization in the name.
HareCare sounds like it would be for a pet shop or a hair salon. So I am picking HelpingHare.

Final Name - HelpingHare

Logo Articles

Vital Tips for Effective Logo Design
- Logos are used to identify a company or a brand.
- A good logo is when the meaning and concept is noticeable and the message is clearly conveyed to the audience.
- People think that it is so easy to create a logo, yes they are tiny, but they take a lot of thought and planning out to become perfect and usable.
- When it comes to logos, the simple the better. It is more memorable to the public, you want the logo to be easily recognized.
- The cost of a logo depends on the business, how many logo concepts are created, and how much the designer wants to charge the buyer.

10 Common Mistakes In Logo Design
- An amateur logo will make a business look amateur as well. Also, when the business tries to reproduce the logo, it might not look so neat and sharp as they wanted it to look.
- Trends are bad too! Cause they come and go really fast, so then you will have to redo the logo soon too.
- Do not use raster graphics such as on Adobe photoshop because when trying to resize or zoom in on the logo, it will become all blurry and unclear.
- Design for the client and not yourself. It is what they want and works best for their business.
- Do not make the logo complicated and complex. The viewer will forget it and it will not leave a lasting impression if it is filled with too much details.
- Do not rely on color, the logo should be as powerful in black & white then when it is in color.
- Match the font to the logo, and find a balance between the two.
- No more then two fonts, too many fonts get to confusing and distracting.

Can You Spot The Hidden Images in These Famous Logos?
- I never noticed the FedEx hidden arrow until now. Very clever!
- I have seen the two people sharing a chip in the Tostitos logo before. It is very relevant to the idea of partying while eating the chips.
- I never noticed the man on the bike in the Le Tour de France until now. The R is perfect for the biker's body, cause that is how bikers ride in races.
- Amazon A to Z hidden message, is clever, didn't see that til now.
- I noticed the 11 in BigTen Conference immediately.

Five Fascinating Things You Didn't Know About Famous Car Logos

- The chevrolet bowtie like logo was based off of the Swiss flag because Mr.Chevrolet was originally born in Switzerland.
- BMW originally was gonna sell aircraft engines, so the logo is inspired by airplane propellers.
- Some say that the Mustang horse logo is running the wrong way to represent the freedom and free spirit of the Mustang cars.
- Pontiac logo is an arrow head inspired by Native American Chief of the Ottowa.
- Toyota hides a steering wheel and it's name in all letters inside the logo.

Naming Criteria Evaluation Sheet

Naming Worksheet

Bunny Logo Sketches